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~person:"He, Jiaxun"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
13
Konsumentenverhalten
13
Brand management
10
Markenführung
10
Brand image
9
Markenimage
9
China
7
Brand
6
Markenartikel
6
Beziehungsmarketing
2
Emerging economies
2
Globalisierung
2
Globalization
2
Relationship marketing
2
Schwellenländer
2
Advertising effects
1
Age group
1
Altersgruppe
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Brand competence
1
Brand equity
1
Brand extension
1
Brand identification
1
Brand innovativeness
1
Brand local iconness
1
Brand name
1
Brand sensitivity
1
Brand trust
1
Brand values
1
Brand-building
1
Brand-nation connection
1
Business-to-business marketing
1
Chinese consumers
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Chinese elements
1
Confidence
1
Cosmetics
1
Country-of-origin
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Country-of-origin-of-brand
1
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13
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He, Jiaxun
Han, Heesup
116
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
98
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
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International marketing review
4
Australasian marketing journal
1
Brand management in emerging markets : theories and practice
1
China-focused cases : selected winners of the CEIBS global case contest
1
Frontiers of business research in China : selected publications from Chinese universities
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Chinese entrepreneurship
1
Journal of business research : JBR
1
Journal of global marketing
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Nankai business review international
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ECONIS (ZBW)
13
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1
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10
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13
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1
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
2
The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying
;
Zhang, Alice
;
He, Jiaxun
;
Wang, Yong Jian
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
Saved in:
3
From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
Saved in:
4
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
5
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
6
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
7
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
8
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
9
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Saved in:
10
Trust and commitment : attitudes towards a time-honored brand across generations
He, Jiaxun
- In:
Brand management in emerging markets : theories and practice
,
(pp. 91-103)
.
2014
Persistent link: https://www.econbiz.de/10010417744
Saved in:
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