Brand management and consumer experience : an emerging market perspective
guest editors: Cheng Lu Wang, Jiaxun He and Bradley R. Barnes
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Wang, Cheng Lu (ed.) ; He, Jiaxun (ed.) ; Barnes, Bradley R. (ed.) |
| Publisher: |
Bingley : Emerald Publishing Limited |
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies |
| Extent: | Seite 457-578 Illustrationen |
|---|---|
| Series: | International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. volume 34, number 4 (2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| ISBN: | 978-1-78743-401-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760470