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~person:"He, Yuanqiong"
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Beziehungsmarketing
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Brand image
1
Business ethics
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Consumer behaviour
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Firmenimage
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Konsumentenverhalten
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brand loyalty
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ethical responsibility
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He, Yuanqiong
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong
;
Lai, Kin Keung
- In:
Total quality management & business excellence : an …
25
(
2014
)
3
,
pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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