The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
Year of publication: |
2014
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Authors: | He, Yuanqiong ; Lai, Kin Keung |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 25.2014, 3, p. 249-263
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Subject: | corporate social responsibility | ethical responsibility | legal responsibility | functional image | symbolic image | brand loyalty | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics |
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