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~person:"Heere, Bob"
~person:"Xing, Xiaoyan"
~subject:"Big event"
~subject:"Guerilla marketing"
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Heere, Bob
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European Sport management quarterly : ESMQ
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Brand management ; Vol. 4
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship
Gao, Fei
;
Heere, Bob
;
Todd, Samuel Y.
;
Mihalik, Brian J.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 147-160
Persistent link: https://www.econbiz.de/10012293247
Saved in:
2
Media effect on resident attitudes toward an Olympic bid
Lu, Qiulin
;
Mihalik, Brian J.
;
Heere, Bob
;
Meng, Fang
; …
- In:
Tourism management perspectives : TMP
29
(
2019
),
pp. 66-75
Persistent link: https://www.econbiz.de/10011998089
Saved in:
3
The South Africa World Cup : the ability of small and medium firms to profit from increased tourism surrounding mega-events
Heere, Bob
;
Manden, Pieter van der
;
Hemert, Patricia van
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10010516612
Saved in:
4
The power of sport to unite a nation : the social value of the 2010 FIFA World Cup in South Africa
Heere, Bob
;
Walker, Matthew
;
Gibson, Heather J.
;
Thapa, …
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 450-471
Persistent link: https://www.econbiz.de/10010197497
Saved in:
5
BOCOG's road to success : predictors of commitment to organizational success among Beijing Olympic employees
Heere, Bob
;
Xing, Xiaoyan
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10009548116
Saved in:
6
Challenges, obligation, and pending career interruptions : securing meanings at the exit stage of mega-event work
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10009618039
Saved in:
7
Effects of hosting a sport event on destination brand : a test of co-branding and match-up models
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
-
2010
Persistent link: https://www.econbiz.de/10003922859
Saved in:
8
Marching in the glory : experiences and meanings when working for a sport mega-event
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
- In:
Journal of sport management : the official journal of …
23
(
2009
)
2
,
pp. 210-237
Persistent link: https://www.econbiz.de/10003838249
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