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~person:"Heger, Günther"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
~type_genre:"Thesis"
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Beiträge zum Innovationsmarketing
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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ECONIS (ZBW)
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Bedeutung von Messen im Innovationsprozess bei technologischen Produktinnovationen
Heger, Günther
- In:
Beiträge zum Innovationsmarketing
,
(pp. 77-93)
.
2007
Persistent link: https://www.econbiz.de/10003499976
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Exhibition booth personnel as the key to successful trade fairs
Heger, Günther
- In:
Trade show management : planning, implementing and …
,
(pp. 861-872)
.
2005
Persistent link: https://www.econbiz.de/10003143003
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