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~person:"Heine, Klaus"
~subject:"Luxury goods"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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Luxury goods
Social web
Luxusgüter
5
Brand management
4
Consumer behaviour
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4
Markenführung
4
Brand image
3
Markenimage
3
Brand
2
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2
Luxury branding
2
Markenartikel
2
Anthropomorphization
1
Brand identity
1
Brand personality
1
Brand-building
1
Conspicuous consumption
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Country-of-origin
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Country-of-origin-of-brand
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Entrepreneurship
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Entrepreneurship approach
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Herkunftsbezeichnung
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Innovation
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Interdependent preferences
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Luxury brands
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Rules of origin
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Ursprungsregeln
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brand building
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entrepreneurship
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luxury
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Heine, Klaus
Ko, Eunju
17
Phau, Ian
17
Loureiro, Sandra Maria Correia
15
Rita, Paulo
9
Valette-Florence, Pierre
9
Veloutsou, Cleopatra
9
Christodoulides, George
8
Hollebeek, Linda D.
8
Kapferer, Jean-Noël
8
Kunkel, Thilo
8
Seo, Yuri
8
Wiedmann, Klaus-Peter
8
Atwal, Glyn
7
Bang, Nguyen
7
Cova, Bernard
7
Guzman, Francisco
7
Hajli, Nick
7
Melewar, T. C.
7
Nagasawa, Shin'ya
7
Pitt, Leyland F.
7
Septianto, Felix
7
Dion, Delphine
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Kumar, Jitender
6
McLaughlin, Caitlin
6
Michaelidou, Nina
6
Park, Jungkun
6
Rather, Raouf Ahmad
6
Shimul, Anwar Sadat
6
Shukla, Paurav
6
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Harrigan, Paul
5
Hennigs, Nadine
5
Husain, Rehan
5
Hyun, Sunghyup Sean
5
Kang, Juhee
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The journal of brand management : an international journal
3
Australasian marketing journal
1
Strategic change
1
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ECONIS (ZBW)
5
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Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
2
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
3
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
4
Luxury brand building in China : eight case studies an deight lessons learned
Heine, Klaus
;
Gutsatz, Michel
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10011350019
Saved in:
5
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
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