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~person:"Heinemann, Gerrit"
~person:"Ommen, Nils"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
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Heinemann, Gerrit
Ommen, Nils
Ahlert, Dieter
41
Woisetschläger, David
6
Kenning, Peter
4
Berentzen, Johannes
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Vogel, Verena
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Backhaus, Christof
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Evanschitzky, Heiner
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Große-Bölting, Kristin
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Michaelis, Manuel
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ECONIS (ZBW)
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Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
Saved in:
2
Länderauswahl im Bekleidungseinzelhandel
Ahlert, Dieter
;
Große-Bölting, Kristin
;
Heinemann, Gerrit
-
2007
Persistent link: https://www.econbiz.de/10003553142
Saved in:
3
Internationalisierung im Bekleidungseinzelhandel
Ahlert, Dieter
;
Große-Bölting, Kristin
;
Heinemann, Gerrit
-
2006
Persistent link: https://www.econbiz.de/10003792636
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