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~person:"Heinemann, Gerrit"
~person:"Penz, Elfriede"
~source:"econis"
~subject:"Großhandel"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Konferenzschrift"
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Großhandel
Konsumentenverhalten
United States
Online retailing
11
Online-Handel
11
Deutschland
8
Germany
8
Consumer behaviour
6
Electronic Commerce
5
E-commerce
4
Erfolgsfaktor
4
Internet marketing
4
Online-Marketing
4
Success factor
4
Business model
3
Distribution channel
3
Einzelhandel
3
Geschäftsmodell
3
Retail trade
3
Vertriebsweg
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Relationship marketing
2
Social Web
2
Social web
2
Value creation
2
2007-2020
1
Befragung
1
Branchenentwicklung
1
Brand image
1
Brand management
1
Central city
1
Computerized method
1
Computerunterstützung
1
Customer analysis
1
Customer integration
1
Department store
1
Digital goods
1
Digitale Güter
1
Digitalisierung
1
Digitization
1
EU countries
1
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Aufsatz im Buch
Case study
Konferenzschrift
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6
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5
Fallstudie
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English
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German
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Heinemann, Gerrit
Penz, Elfriede
Martínez-López, Francisco J.
11
Greenstein, Shane M.
9
Bauer, Hans H.
6
Grabner-Kräuter, Sonja
6
Gázquez-Abad, Juan Carlos
6
Malthouse, Edward C.
5
Rudolph, Thomas
5
Alleman, James H.
4
Crew, Michael A.
4
Dholakia, Nikhilesh
4
Diehl, Sandra
4
Fantapié Altobelli, Claudia
4
Ho, Ree Chan
4
Indrawati
4
Lamla, Jörn
4
Madlberger, Maria
4
Akgül, Yakup
3
Albinsson, Pia A.
3
Breidenbach, Petra
3
Brüggemann, Philipp
3
Conduit, Jodie
3
Crandall, Robert W.
3
Forman, Christopher
3
Gansler, Jacques S.
3
Goldfarb, Avi
3
Hotho, Andreas
3
Langner, Sascha
3
Lenz, Barbara
3
Lucyshyn, William
3
Mohd Suki, Norazah
3
Neuner, Michael
3
Phan, Dien D.
3
Pick, Doreén
3
Ruiz Mafe, Carla
3
Schwartz, Robert A.
3
Stenberg, Peter L.
3
Vrechopoulos, Adam P.
3
Welfens, Paul J. J.
3
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Brick & mortar shopping in the 21st century
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Impact of e-commerce on consumers and small firms
1
Management for professionals
1
The Routledge companion to digital consumption
1
Source
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ECONIS (ZBW)
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1
Social – local – mobile : the future of location-based services
Heinemann, Gerrit
;
Gaiser, Christian
-
2015
Persistent link: https://www.econbiz.de/10010441685
Saved in:
2
Consumer decision-making in online and offline environments
Penz, Elfriede
;
Hogg, Margaret K.
- In:
The Routledge companion to digital consumption
,
(pp. 235-248)
.
2013
Persistent link: https://www.econbiz.de/10009690731
Saved in:
3
No-Line-Systeme als höchste Evolutionsstufe des Multi-Channel-Handels
Heinemann, Gerrit
- In:
Digitalisierung und Innovation : Planung, Entstehung, …
,
(pp. 169-184)
.
2013
Persistent link: https://www.econbiz.de/10014544368
Saved in:
4
Social Media als Spiegelbild des neuen Kaufverhaltens im Handel
Heinemann, Gerrit
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 87-104)
.
2013
Persistent link: https://www.econbiz.de/10009756243
Saved in:
5
Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.
;
Penz, Elfriede
- In:
Brick & mortar shopping in the 21st century
,
(pp. 53-83)
.
2008
Persistent link: https://www.econbiz.de/10003618167
Saved in:
6
Affective states, purchase intention and persceived risk in online shopping
Penz, Elfriede
;
Kirchler, Erich
- In:
Impact of e-commerce on consumers and small firms
,
(pp. 191-205)
.
2006
Persistent link: https://www.econbiz.de/10003458786
Saved in:
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