Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Year of publication: |
2008
|
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Authors: | Hogg, Margaret K. ; Penz, Elfriede |
Published in: |
Brick & mortar shopping in the 21st century. - New York, NY [u.a.] : Erlbaum, ISBN 0-8058-6394-X. - 2008, p. 53-83
|
Subject: | Einzelhandel | Retail trade | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Emotion |
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