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~person:"Heinl, Jacqueline"
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B2B-Vertrieb
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Digital Sales Strategy
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Heinl, Jacqueline
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Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess: Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie vo...
Zweigle, Tanja
;
Heinl, Jacqueline
-
2023
for small and medium-sized B2B companies. Based on Kahneman's
dual-process-theory
and Kotler's purchase decision process …
Persistent link: https://www.econbiz.de/10013555242
Saved in:
2
Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess : Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie v...
Zweigle, Tanja
;
Heinl, Jacqueline
-
2023
for small and medium-sized B2B companies. Based on Kahneman's
dual-process-theory
and Kotler's purchase decision process …
Persistent link: https://www.econbiz.de/10013541657
Saved in:
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