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~person:"Heinonen, Kristina"
~person:"Hollebeek, Linda D."
~person:"Madhani, Pankaj M."
~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
Customer value
31
Kundenwert
31
Beziehungsmarketing
29
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29
Consumer behaviour
11
Konsumentenverhalten
11
Betriebliche Wertschöpfung
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Value creation
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Dienstleistungsqualität
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Customer integration
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Virales Marketing
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customer lifetime value
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Heinonen, Kristina
Hollebeek, Linda D.
Madhani, Pankaj M.
Petersen, J. Andrew
Sesé, F. Javier
Libai, Barak
4
Kumar, V.
3
Schmitt, Philipp
3
Bahreinizad, Manizheh
2
Esmaeilpour, Majid
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Journal of marketing
2
The journal of services marketing
1
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ECONIS (ZBW)
3
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The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
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