Driving profitability by encouraging customer referrals : who, when, and how
Year of publication: |
2010
|
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Authors: | Kumar, V. ; Petersen, J. Andrew ; Leone, Robert P. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 5, p. 1-17
|
Subject: | Virales Marketing | Viral marketing | Kundenwert | Customer value | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing |
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