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~person:"Heinonen, Kristina"
~person:"Hossain, Tasnim M. Taufique"
~person:"Madhani, Pankaj M."
~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
Customer value
27
Kundenwert
27
Beziehungsmarketing
25
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25
Betriebliche Wertschöpfung
9
Value creation
9
Consumer behaviour
8
Konsumentenverhalten
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Marketing management
6
Marketingmanagement
6
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
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Lieferkette
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Service quality
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CLV
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Virales Marketing
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customer lifetime value
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Heinonen, Kristina
Hossain, Tasnim M. Taufique
Madhani, Pankaj M.
Petersen, J. Andrew
Sesé, F. Javier
Libai, Barak
4
Kumar, V.
3
Schmitt, Philipp
3
Bahreinizad, Manizheh
2
Esmaeilpour, Majid
2
Haenlein, Michael
2
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2
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2
Peres, Renana
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Verhoef, Peter C.
2
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1
Akter, Shahriar
1
Amirtha, Raman
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Augusto, Mário Gomes
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Babu, Mujahid Mohiuddin
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Journal of marketing
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International marketing review
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ECONIS (ZBW)
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Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
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