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~person:"Heinonen, Kristina"
~person:"Madhani, Pankaj M."
~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Viral marketing
Customer value
26
Kundenwert
26
Beziehungsmarketing
24
Relationship marketing
24
Betriebliche Wertschöpfung
9
Value creation
9
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
5
Marketingmanagement
5
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4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Lieferkette
4
Service quality
4
Supply chain
4
CLV
3
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3
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3
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customer lifetime value
3
Bankgeschäft
2
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Dienstleistungsmanagement
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Measurement
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Messung
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Profitability
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Rentabilität
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Service management
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Social Web
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Virales Marketing
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Aufsatz in Zeitschrift
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Heinonen, Kristina
Madhani, Pankaj M.
Petersen, J. Andrew
Sesé, F. Javier
Libai, Barak
4
Kumar, V.
3
Schmitt, Philipp
3
Bahreinizad, Manizheh
2
Esmaeilpour, Majid
2
Haenlein, Michael
2
Leone, Robert P.
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2
Verhoef, Peter C.
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Akter, Shahriar
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Amirtha, Raman
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Augusto, Mário Gomes
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Babu, Mujahid Mohiuddin
1
Back, Ki-Joon
1
Ballings, Michel
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Barrot, Christian
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Becker, Jan U.
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Bilstein, Nicola
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Bodapati, Anand V.
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He, Jiaxun
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Journal of marketing
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ECONIS (ZBW)
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
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