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~person:"Heise, Bettina"
~person:"Orth, Ulrich R."
~type:"book"
~type_genre:"Kommentar"
~type_genre:"Thesis"
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The influence of evoked nostalgic memories on consumers' response to brand communications
Gal, Steffi
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003872692
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Prognose des Absatzpotentials innovativer Produkte unter Anwendung Virtual Reality-basierter Produktvisualisierungen
Heise, Bettina
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2009
Persistent link: https://www.econbiz.de/10003879262
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