The influence of evoked nostalgic memories on consumers' response to brand communications
Steffi Gal
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Gal, Steffi |
| Other Persons: | Orth, Ulrich R. (contributor) |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kauf | Purchase | Markenimage | Brand image | Verbraucherverhalten | Kaufentscheidung | Nostalgie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 153 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Kiel, Univ., Diss., 2009 |
| Notes: | Erscheint: 23. Juli 2009 |
| ISBN: | 978-3-86955-058-9 |
| Classification: | Agrarwirtschaft ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003872692