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~person:"Held, Dirk"
~type_genre:"Aufsatz im Buch"
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Brand management
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
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Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
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(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
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Markenmanagement nachhaltig implementieren : Erkenntnisse der Neuropsychologie
Scheier, Christian
;
Held, Dirk
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 199-214)
.
2010
Persistent link: https://www.econbiz.de/10003992375
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