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~person:"Helkkula, Anu"
~person:"Woratschek, Herbert"
~subject:"Germany"
~subject:"Value creation"
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Search: subject_exact:"Service-Dominant Logic"
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5
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Helkkula, Anu
Woratschek, Herbert
Vargo, Stephen L.
16
Lusch, Robert F.
11
Edvardsson, Bo
8
Akaka, Melissa Archpru
6
Grönroos, Christian
6
Hughes, Tim
5
Hilton, Toni
4
Jonas, Julia M.
4
Löbler, Helge
4
Ng, Irene
4
Ranjan, Kumar Rakesh
4
Skålén, Per
4
Tronvoll, Bård
4
Balaji, M. S.
3
Blaschke, Michael
3
Busser, James A.
3
Corsaro, Daniela
3
Dahl, Andrew J.
3
Frow, Pennie
3
Gummerus, Johanna
3
Horbel, Chris
3
Jacob, Frank
3
Kaartemo, Valtteri
3
Kowalkowski, Christian
3
Parida, Vinit
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Payne, Adrian
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Peltier, James
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Pfisterer, Lucas
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Read, Stuart
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Roth, Stefan
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Shamim, Amjad
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Journal of service management
2
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2
AMS review : official publication of the Academy of Marketing Science
1
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1
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1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
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1
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
2
Archetypes of service innovation : implications for value cocreation
Helkkula, Anu
;
Kowalkowski, Christian
;
Tronvoll, Bård
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011916505
Saved in:
3
The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna
;
Woratschek, Herbert
;
Dickson, Geoff
- In:
Sport management review
23
(
2020
)
2
,
pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
Saved in:
4
Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
Gallan, Andrew S.
;
Helkkula, Anu
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10013401686
Saved in:
5
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Saved in:
6
Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina
;
Helkkula, Anu
;
Aarikka-Stenroos, Leena
- In:
Journal of service management
26
(
2015
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
Saved in:
7
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
Saved in:
8
Service-dominant logic : quo vadis?
Löbler, Helge
;
Woratschek, Herbert
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 87-88
Persistent link: https://www.econbiz.de/10009727073
Saved in:
9
Practices and experiences : challenges and opportunities for value research
Helkkula, Anu
;
Kelleher, Carol
;
Pihlström, Minna
- In:
Journal of service management
23
(
2012
)
4
,
pp. 554-570
Persistent link: https://www.econbiz.de/10009619534
Saved in:
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