Service-dominant logic : quo vadis?
Helge Löbler; Herbert Woratschek
| Year of publication: |
2013
|
|---|---|
| Authors: | Löbler, Helge ; Woratschek, Herbert |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 73.2013, 2, p. 87-88
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009727073