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~person:"Helm, Roland"
~person:"Holbrook, Morris B."
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Market research"
~subject:"Marketing theory"
~type_genre:"Sammelwerk"
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Market research
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13
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11
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8
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8
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2
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13
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Helm, Roland
Holbrook, Morris B.
Kotler, Philip
Malhotra, Naresh K.
Sheth, Jagdish N.
20
Tadajewski, Mark
9
Green, Paul E.
7
Homburg, Christian
6
Maclaran, Pauline
6
Fitchett, James
5
Herrmann, Andreas
5
Rao, Vithala R.
5
Wind, Yoram
5
Albers, Sönke
4
Bauer, Hans H.
4
Günter, Bernd
4
Helm, Sabrina
4
Keller, Bernhard
4
Klein, Hans-Werner
4
Mazurek-Łopacińska, Krystyna
4
Paliwoda, Stanley J.
4
Pepels, Werner
4
Pilarczyk, Bogna
4
Saren, Michael
4
Arsel, Zeynep
3
Breunig, Gerhard
3
Buber, Renate
3
Eisend, Martin
3
Garczarczyk, Józef
3
Gustafsson, Anders
3
Jones, D. G. Brian
3
Rossi, Patricia
3
Spotts, Harlan E.
3
Tuschl, Stefan
3
Wang, Yonggui
3
Wierenga, Berend
3
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2
Belk, Russell W.
2
Berghoff, Hartmut
2
Betts-Outland, Harriette
2
Bradlow, Eric T.
2
Brownlie, Douglas T.
2
Dash, Manoj Kumar
2
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SAGE library in marketing
7
Legends in marketing
3
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Review of marketing research
1
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ECONIS (ZBW)
13
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1
Legends in
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
2
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
3
Future of research in
marketing
in emerging economies
Malhotra, Naresh K.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009751829
Saved in:
4
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
5
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
6
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
7
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
8
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
9
Fundamentals of
marketing
research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
10
Special issue:
Marketing
Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
1
2
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