//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Helm, Roland"
~subject:"Germany"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Company information"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Germany
Marketing management
8
Marketingmanagement
8
Firm performance
3
Innovation
3
International marketing
3
Internationales Marketing
3
Marketing
3
Unternehmenserfolg
3
Industrie
2
Manufacturing industries
2
Market research
2
Marktforschung
2
New product development
2
Produktentwicklung
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Theorie
2
Theory
2
market orientation
2
marketing intelligence
2
Adaption
1
Agency theory
1
Asymmetric information
1
Asymmetrische Information
1
B-to-B-Marketing
1
Behavioral economics
1
Busines-to-business
1
Business-to-business marketing
1
Deutschland
1
Digital transformation
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Globalization
1
Industrial goods
1
Innovation diffusion
1
Innovation management
1
Innovationsdiffusion
1
Innovationsmanagement
1
International marketing mix strategy
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Advisory report
Aufsatz in Zeitschrift
Company information
Lehrbuch
2
Textbook
2
Arbeitspapier
1
Article in journal
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
1
Author
All
Helm, Roland
Brettel, Malte
5
Engelen, Andreas
5
Diller, Hermann
3
Heinemann, Florian
3
Arnold, Ulli
2
Dietrich, Martin
2
Dowling, Michael
2
Dressler, Marc
2
Feige, Stephan
2
Gatermann, Michael
2
Gerpott, Torsten J.
2
Herrmann, Andreas
2
Heß, Andreas
2
Jenner, Thomas
2
Kristal, Samuel
2
Meffert, Heribert
2
Pakura, Stefanie
2
Rudeloff, Christian
2
Tomczak, Torsten
2
Tscheulin, Dieter K.
2
Adamer, Manfred M.
1
Alvensleben, Reimar von
1
Arend, Mirko
1
Barlovic, Ingo
1
Batinic, Bernad
1
Batzer, Erich
1
Bauer, Florian Andreas
1
Bauer, Hans H.
1
Bauer, Thomas
1
Baumgarth, Carsten
1
Bayón, Tomás
1
Beck, Susanne
1
Bellér, Mona
1
Belvederesi-Kochs, Rebecca
1
Belz, Frank
1
Bernard, Kenneth N.
1
Berndt, Ralph
1
Beutin, Nikolas
1
Boroch, Wilfried
1
Bosshart, David
1
more ...
less ...
Published in...
All
International journal of business and globalisation : IJBG
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia
;
Dowling, Michael
;
Helm, Roland
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->