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~person:"Helm, Roland"
~subject:"Hotellerie"
~subject:"Kundenzufriedenheit"
~subject:"Retail trade"
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Helm, Roland
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Journal of business economics : JBE
1
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
1
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ECONIS (ZBW)
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Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
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2
Kundenbindung im Handel durch Kundenkarten - Determinanten, Wirkungen und Implikationen
Helm, Roland
;
Ludl, Michaela
- In:
Strategien und Trends im Handelsmanagement : …
,
(pp. 61-82)
.
2004
Persistent link: https://www.econbiz.de/10002381087
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