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~person:"Helmig, Bernd"
~person:"Murphy, Brian B."
~type_genre:"Arbeitspapier"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
12
Relationship marketing
12
Stakeholder
7
Hospital
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4
Lieferantenmanagement
4
Supplier relationship management
4
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2005
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Arbeitspapier
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Helmig, Bernd
Murphy, Brian B.
Homburg, Christian
28
Van den Poel, Dirk
27
Bauer, Hans H.
22
Piller, Frank T.
17
Wiedmann, Klaus-Peter
16
Huber, Frank
13
Krafft, Manfred
11
Wangenheim, Florian von
9
Weerth, Carsten
9
Bayón, Tomás
8
Hammerschmidt, Maik
8
Burmann, Christoph
7
Stock-Homburg, Ruth
7
Vollhardt, Kai
7
Breitner, Michael H.
6
Degryse, Hans
6
Fürst, Andreas
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Reichwald, Ralf
6
Spiller, Achim
6
Young, Andrew T.
6
Benkenstein, Martin
5
Elhauge, Einer
5
Enke, Margit
5
Hennigs, Nadine
5
Maguiness, Paul
5
Meffert, Heribert
5
Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Oehler, Andreas
5
Pescott, Chris
5
Sudhir, K.
5
Verhoef, Peter C.
5
Weber, Jürgen
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
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Working paper / Department of Commerce, College of Business, Massey University
7
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
2
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ECONIS (ZBW)
12
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An evaluation of stakeholder relationship marketing in India
Murphy, Brian B.
;
Ranka, Manish
-
2006
Persistent link: https://www.econbiz.de/10003582803
Saved in:
2
Augmenting strategic marketing planning with a Stakeholder perspective
Murphy, Brian B.
;
Ling Ling Zhang
;
Sima, Herbert
; …
-
2005
Persistent link: https://www.econbiz.de/10003142612
Saved in:
3
An Evaluation of stakeholder relationship marketing in China
Murphy, Brian B.
;
Wang, Rongmei
-
2005
Persistent link: https://www.econbiz.de/10003048360
Saved in:
4
Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2003
Persistent link: https://www.econbiz.de/10001911939
Saved in:
5
Updating a Stakeholderism framework for measuring relationship marketing
Murphy, Brian B.
;
Pescott, Chris
;
Maguiness, Paul
-
2005
Persistent link: https://www.econbiz.de/10003142513
Saved in:
6
Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002084507
Saved in:
7
Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
8
Von der Marktforschung zur Kundenintegration im Krankenhausmanagement
Helmig, Bernd
-
2004
Persistent link: https://www.econbiz.de/10002062240
Saved in:
9
Indirekte Kundenbeziehungen im Dienstleistungsbereich : dargestellt am Beispiel von Patienteneltern-Krankenhausbeziehungen
Helmig, Bernd
-
2002
Persistent link: https://www.econbiz.de/10001705589
Saved in:
10
Qualität von Krankenhausleistungen und Kundenbeziehungen
Helmig, Bernd
;
Dietrich, Martin
-
2000
Persistent link: https://www.econbiz.de/10001528671
Saved in:
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