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~person:"Helmke, Stefan"
~subject:"Direktmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Glossary included"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
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Direktmarketing
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Marketingmanagement
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Aufsatz im Buch
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Helmke, Stefan
Mann, Andreas
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Schwarz, Torsten
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Holland, Heinrich
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Krafft, Manfred
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Kreutzer, Ralf T.
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Foley, Linda M.
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Künzler, Hans-Peter
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Bulander, Rebecca
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Diller, Hermann
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Hauser, William J.
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Hesse, Jürgen
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Kuhnert, Heike
3
Kölmel, Bernhard
3
Mukherjee, Avinandan
3
Petersen, Anita
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Schmidberger, Martin
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Uebel, Matthias
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Wagner, Ralf
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Wirthgen, Bernd
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Zühlsdorf, Anke
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Becker, Michael
2
Borchert, Margret
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Fleming, Ann Daher
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Fredebeul-Krein, Tobias
2
Frenzen, Heiko
2
Karjaluoto, Heikki
2
Kautonen, Teemu
2
Keillor, Bruce D.
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
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ECONIS (ZBW)
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Best-Practice-Ansätze zur Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 53-75)
.
2017
Persistent link: https://www.econbiz.de/10011599142
Saved in:
2
Steuerung im Direktmarketing und Cross Media-Response Messung
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 95-117)
.
2013
Persistent link: https://www.econbiz.de/10014546731
Saved in:
3
Kundenorientierte Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 119-145)
.
2008
Persistent link: https://www.econbiz.de/10003749445
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