//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Helmke, Stefan"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Forschungsbericht"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mailing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
3
Direktmarketing
3
Marketing management
2
Marketingmanagement
2
Promotional materials
2
Target group
2
Werbemittel
2
Zielgruppe
2
Beziehungsmarketing
1
Relationship marketing
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Book section
Collection of articles of several authors
Forschungsbericht
Aufsatz im Buch
3
Language
All
German
3
Author
All
Helmke, Stefan
Mann, Andreas
14
Schwarz, Torsten
11
Krafft, Manfred
9
Belz, Christian
7
Dallmer, Heinz
5
Hesse, Jürgen
5
Häusler, Eduard
5
Künzler, Hans-Peter
5
Peters, Kay
5
Spiller, Achim
5
Foley, Linda M.
4
Hauser, William J.
4
Holland, Heinrich
4
Kreutzer, Ralf T.
4
Link, Jörg
4
Oggenfuss, Christoph
4
Wirthgen, Bernd
4
Barringer, Jochen
3
Bliemel, Friedhelm
3
Bulander, Rebecca
3
Dahlhoff, Hans-Dieter
3
Diller, Hermann
3
Hitziger, Walter
3
Keillor, Bruce D.
3
Kölmel, Bernhard
3
Mukherjee, Avinandan
3
Petersen, Anita
3
Schmidberger, Martin
3
Tomasitz-Möseneder, Gabriele
3
Uebel, Matthias
3
Wagner, Ralf
3
Wirtz, Bernd W.
3
Zühlsdorf, Anke
3
Becker, Michael
2
Eichhorn, Franz-Josef
2
Fleming, Ann Daher
2
Fredebeul-Krein, Tobias
2
Frenzen, Heiko
2
Gerdes, Jürgen
2
more ...
less ...
Published in...
All
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Best-Practice-Ansätze zur Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 53-75)
.
2017
Persistent link: https://www.econbiz.de/10011599142
Saved in:
2
Steuerung im Direktmarketing und Cross Media-Response Messung
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 95-117)
.
2013
Persistent link: https://www.econbiz.de/10014546731
Saved in:
3
Kundenorientierte Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 119-145)
.
2008
Persistent link: https://www.econbiz.de/10003749445
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->