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~person:"Hempel, Donald J."
~person:"Ryans, John K."
~type_genre:"Book section"
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International business scholarship : AIB fellows on the first 50 years and beyond
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A historical examination of the evolution of international advertising standardization/adaptation thought
Ryans, John K.
;
Griffith, David A.
;
Jain, Subhash C.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 279-293)
.
2008
Persistent link: https://www.econbiz.de/10003774188
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