A historical examination of the evolution of international advertising standardization/adaptation thought
Year of publication: |
2008
|
---|---|
Authors: | Ryans, John K. ; Griffith, David A. ; Jain, Subhash C. |
Published in: |
International business scholarship : AIB fellows on the first 50 years and beyond. - Bingley : Emerald JAI, ISBN 978-0-7623-1470-6. - 2008, p. 279-293
|
Subject: | Ökonomische Ideengeschichte | History of economic thought | Werbung | Advertising | Internationales Marketing | International marketing |
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