A historical examination of the evolution of international advertising standardization/adaptation thought
John K. Ryans jun., David A. Griffith and Subhash Jain
| Year of publication: |
2008
|
|---|---|
| Authors: | Ryans, John K. ; Griffith, David A. ; Jain, Subhash C. |
| Published in: |
International business scholarship : AIB fellows on the first 50 years and beyond. - Bingley : Emerald JAI, ISBN 978-0-7623-1470-6. - 2008, p. 279-293
|
| Subject: | Ökonomische Ideengeschichte | History of economic thought | Werbung | Advertising | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003774188