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~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Willcocks, Leslie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand management
8
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8
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6
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6
USA
6
United States
6
Brand image
5
Markenimage
5
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5
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5
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3
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3
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3
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Collection of articles written by one author
Ratgeber
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69
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65
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English
23
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Henderson, Rebecca
Keller, Kevin Lane
Willcocks, Leslie
Sheth, Jagdish N.
27
Mintzberg, Henry
20
Porter, Michael E.
20
Foss, Nicolai J.
16
Aronoff, Craig E.
14
Ward, John L.
14
Drucker, Peter F.
13
Schuler, Randall S.
13
Gassmann, Oliver
12
Krug, Jeffrey A.
12
Kotter, John P.
11
Nagel, Kurt
10
Sparrow, Paul R.
10
Bragg, Steven M.
9
Govindarajan, Vijay
9
Levinson, Jay Conrad
9
Owen, Jo
9
Schüller, Anne M.
9
Shenkar, Oded
9
Thomsett, Michael C.
9
Tracy, Brian
9
Wind, Yoram
9
Adair, John Eric
8
Ansoff, Harry Igor
8
Brewster, Chris
8
Charan, Ram
8
Cooper, Cary
8
Kerzner, Harold
8
Peterson, Mark F.
8
Scherer, Hermann
8
Teece, David J.
8
Wood, John Cunningham
8
Audretsch, David B.
7
Boisot, Max
7
Crane, Andrew
7
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Management of information systems
3
Managing outsourcing relationships
3
Brand management ; Vol. 2
2
Fundamentals of business strategy ; Vol. 6
2
Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Economic institutions of strategy
1
Global outsourcing issues and trends
1
Innovation and competition : the Schumpeterian legacy
1
Innovation and entrepreneurship
1
Innovation and knowledge : the Arrovian legacy
1
Marketing-mix strategies - product strategy and promotion strategy
1
Michael Porter ; Vol. 3
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
23
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date (oldest first)
1
Developing a
knowledge
-based perspective on coordination : the case of global software projects
Kotlarsky, Julia
;
Fenema, Paul C. van
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848952
Saved in:
2
Geographic localization of
knowledge
spillovers as evidenced by patent citations
Jaffe, Adam B.
;
Trajtenberg, Manuel
;
Henderson, Rebecca
- In:
Innovation and entrepreneurship
,
(pp. 418-439)
.
2009
Persistent link: https://www.econbiz.de/10003859437
Saved in:
3
Putting patents in context : exploring
knowledge
transfer from MIT
Agrawal, Ajay
;
Henderson, Rebecca
- In:
Economic institutions of strategy
,
(pp. 13-37)
.
2009
Persistent link: https://www.econbiz.de/10003899694
Saved in:
4
The outsourcing enterprise : from cost
management
to collaborative innovation
Willcocks, Leslie
;
Cullen, Sara
;
Craig, Andrew
-
2011
Persistent link: https://www.econbiz.de/10008698279
Saved in:
5
Measuring organizational IS effectiveness : an overview and update of senior
management
perspectives
Seddon, Peter B.
;
Graeser, Valerie
;
Willcocks, Leslie
-
2008
Persistent link: https://www.econbiz.de/10003763261
Saved in:
6
University versus corporate patents : a window on the basicness of invention
Trajtenberg, Manuel
;
Henderson, Rebecca
;
Jaffe, Adam B.
-
2008
Persistent link: https://www.econbiz.de/10003665725
Saved in:
7
Managing dispersed expertise in IT offshore outsourcing : lessons from Tata consultancy services
Oshri, Ilan
;
Kotlarsky, Julia
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848833
Saved in:
8
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
9
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
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