Gruber, Thorsten; Henneberg, Stephan C.; Ashnai, Bahar; … - In: Journal of Business & Industrial Marketing 25 (2010) 5, pp. 360-371
management in business‐to‐business relationships, and to reveal the underlying benefits that buying organizations are looking for … – The resulting hierarchical value map displays 13 attributes which exemplify the complaint resolution management … management. Four consequences seem to dominate the assessment: Financial benefits, Prevention of future problems, Solution, and …