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~person:"Hennigs, Nadine"
~person:"Phau, Ian"
~person:"Sattler, Henrik"
~subject:"Brand"
~subject:"Erfolgsfaktor"
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Search: subject_exact:"Brand extension"
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Brand
Erfolgsfaktor
Brand extension
21
Markentransfer
21
Brand image
14
Markenimage
13
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
9
Markenführung
9
Success factor
7
Markenartikel
5
Deutschland
4
Germany
4
Luxury goods
3
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3
Australia
2
Australien
2
Brand personality
2
Corporate reputation
2
Fashion
2
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Jugendliche
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Advertising effects
1
Affect
1
Brand Extension
1
Brand architecture
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Brand extensions
1
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1
Brand personality dilution
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Branding
1
Celebrity endorsement
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Celebrity-Werbung
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English
6
German
5
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Hennigs, Nadine
Phau, Ian
Sattler, Henrik
Völckner, Franziska
10
Reinstrom, Christian
5
Baumüller, Nicole
4
Kröger, Sonja
4
Mahnik, Nina
4
Mayerhofer, Wolfgang
4
Sichtmann, Christina
4
Zatloukal, Grit
4
Dawes, John
3
Sharp, Byron
3
Albrecht, Carmen-Maria
2
Bacchiega, Emanuele
2
Backhaus, Christof
2
Bei, Lien-ti
2
Boisvert, Jean
2
Carter, Robert E.
2
Choi, Jay Pil
2
Colucci, Mariachiara
2
Datta, Saroj Kumar
2
Dens, Nathalie
2
Driesener, Carl
2
Dzuba, Alesja
2
Faßnacht, Martin
2
Goetz, Daniela Maria
2
Grasby, Alicia
2
Gurzki, Hannes
2
Hüttl-Maack, Verena
2
Joshi, Richa
2
Kaufmann, Gwen
2
Keller, Kevin Lane
2
Koch, Walter J.
2
Magnani, Marco
2
Park, C. Whan
2
Paul, Soumi
2
Pelsmacker, Patrick de
2
Ringeisen, Petra
2
Rumpf, Katia
2
Schwager, Jan Henrik
2
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Journal of business economics : JBE
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 3
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Research papers on marketing and retailing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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1
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
2
Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
3
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
4
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
5
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
6
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
7
Markentransfer: der Stand der Forschung
Völckner, Franziska
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10003442807
Saved in:
8
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
9
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
10
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
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