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~person:"Hennigs, Nadine"
~person:"Yadav, Rajan"
~subject:"Implicit measurement"
~subject:"Markenführung"
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Implicit measurement
Markenführung
Brand extension
6
Markentransfer
6
Brand image
5
Brand management
5
Markenimage
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand
2
Corporate reputation
2
Deutschland
2
Firmenimage
2
Germany
2
India
2
Indien
2
brand extension
2
Brand Extension
1
Brand architecture
1
Brand equity
1
Coca-Cola
1
Corporate culture
1
Fashion
1
Feedback Effects
1
Finland
1
Finnland
1
Gesellschaft
1
Implicit association test (IAT)
1
Inter-firm cooperation
1
Luxury fashion branding
1
Luxury goods
1
Luxusgüter
1
Markenarchitektur
1
Markenartikel
1
Markenpolitik
1
Marketing management
1
Marketingmanagement
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Parent Brand Equity
1
Polar Electro Oy <Kempele>
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Hennigs, Nadine
Yadav, Rajan
Boisvert, Jean
7
Keller, Kevin Lane
7
Huber, Frank
5
Dens, Nathalie
4
Hem, Leif E.
4
Park, C. Whan
4
Pelsmacker, Patrick de
4
Phau, Ian
4
Aaker, David A.
3
Bravo, Rafael
3
Caravella, Mary
3
Cobbs, Joe
3
Dawar, Niraj
3
Faßnacht, Martin
3
Iversen, Nina M.
3
Joshi, Richa
3
Kim, Kyeongheui
3
McKelvey, Stephen
3
Meyer, Frederik
3
Milberg, Sandra J.
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Ringeisen, Petra
3
Sattler, Henrik
3
Sichtmann, Christina
3
Spiggle, Susan
3
Veg-Sala, Nathalie
3
Völckner, Franziska
3
Wilson, Jonathan A. J.
3
Aimé, Isabelle
2
Alvarez, Cecilia M. O.
2
Anderson, Paul F.
2
Ashill, Nicholas J.
2
Bacchiega, Emanuele
2
Bapat, Dhananjay
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bei, Lien-ti
2
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Universität Hannover / Institut für Marketing & Management
1
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International journal of Indian culture and business management
1
Journal of fashion marketing and management
1
Paradigm : the journal of Institute of Management Technology
1
Schriftenreihe Marketin Management
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
5
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1
The study of brand extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
2
Exploring the mediating effect of parent brand reputation on brand equity
Joshi, Richa
;
Yadav, Rajan
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012161090
Saved in:
3
Evaluating the feedback effects of brand extension on parent brand equity : a study on Indian FMCG industry
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
21
(
2017
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10011833411
Saved in:
4
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
5
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
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