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~person:"Hennigs, Nadine"
~subject:"Implicit measurement"
~subject:"Markenführung"
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Implicit measurement
Markenführung
Brand extension
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Implicit association test (IAT)
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Luxury fashion branding
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Luxury goods
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Luxusgüter
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Markenarchitektur
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Markenpolitik
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Polar Electro Oy <Kempele>
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Sportartikelbranche
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Hennigs, Nadine
Boisvert, Jean
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Keller, Kevin Lane
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Hem, Leif E.
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Park, C. Whan
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Universität Hannover / Institut für Marketing & Management
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Journal of fashion marketing and management
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Schriftenreihe Marketin Management
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ECONIS (ZBW)
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Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
2
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
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