Tuzovic, Sven; Wirtz, Jochen; Heracleous, Loizos - In: Journal of Services Marketing 32 (2018) 1, pp. 34-45
. The study uses triangulation, whereby the core data from in-depth interviews with senior and middle management and …, institutionalize learning and knowledge integration, orchestrate collaboration and reinvent customer value. Interestingly, these …