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~person:"Hernández-García, Ángel"
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Hernández-García, Ángel
Schwarz, Torsten
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Technological forecasting & social change : an international journal
2
Review of managerial science : RMS
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ECONIS (ZBW)
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May I have your attention, please? : an investigation on opening effectiveness in
e-mail
marketing
Chaparro-Peláez, Julián
;
Hernández-García, Ángel
; …
- In:
Review of managerial science : RMS
16
(
2022
)
7
,
pp. 2261-2284
Persistent link: https://www.econbiz.de/10013457820
Saved in:
2
How to improve
e-mail
click-through rates : a national culture approach
Lorente-Páramo, Ángel J.
;
Chaparro-Peláez, Julián
; …
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012533628
Saved in:
3
Influence of cultural dimensions on promotional
e-mail
effectiveness
Lorente-Páramo, Ángel J.
;
Hernández-García, Ángel
; …
- In:
Technological forecasting & social change : an …
150
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012228953
Saved in:
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