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~person:"Hernandez, Monica D."
~subject:"Brand management"
~subject:"Mexico"
~subject:"Werbung"
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Hernandez, Monica D.
Sreejesh, S.
7
Reijmersdal, Eva A. van
6
Vashisht, Devika
6
Terlutter, Ralf
5
Buijzen, Moniek
4
Dwivedi, Yogesh Kumar
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Evans, Nathaniel J.
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Ghosh, Tathagata
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An, Soontae
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Berlo, Zeph M. C. van
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Advertising, promotion, and new media
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
4
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1
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
2
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
3
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
4
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
Saved in:
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