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~person:"Herrmann, Andreas"
~person:"Uebel, Matthias"
~person:"Verhoef, Peter C."
~person:"Wilde, Klaus D."
~subject:"Kundenwert"
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Search: subject:"Kundenmanagement"
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Kundenwert
Beziehungsmarketing
156
Relationship marketing
156
Consumer behaviour
47
Konsumentenverhalten
47
Theorie
39
Theory
39
Deutschland
27
Germany
27
Kundenmanagement
23
Marketing management
18
Marketingmanagement
18
Computer-assisted marketing
16
IT-gestütztes Marketing
16
Business process management
13
Prozessmanagement
13
Customer value
10
Kundenzufriedenheit
10
Marketingtheorie
10
Customer satisfaction
9
Marketing
9
Marketing theory
9
Product management
9
Produktmanagement
9
Data Mining
8
Market research
8
Marktforschung
8
Brand management
7
Data mining
7
Dienstleistungsqualität
7
Distribution channel
7
Electronic Commerce
7
Lieferantenmanagement
7
Markenführung
7
Product quality
7
Produktqualität
7
Service quality
7
Strategic management
7
Strategisches Management
7
Supplier relationship management
7
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9
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English
10
German
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Herrmann, Andreas
Uebel, Matthias
Verhoef, Peter C.
Wilde, Klaus D.
Kumar, V.
32
Madhani, Pankaj M.
14
Günter, Bernd
13
Eggert, Andreas
11
Helm, Sabrina
10
Bruhn, Manfred
9
Fader, Peter
9
Heinonen, Kristina
9
Ko, Eunju
8
Krafft, Manfred
8
Reinartz, Werner J.
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Belz, Christian
6
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Lemon, Katherine N.
6
Petersen, J. Andrew
6
Rust, Roland T.
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Weinstein, Art
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Henseler, Jörg
5
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Journal of service research : JSR
3
European management journal
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing : journal of research and management
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
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ECONIS (ZBW)
11
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11
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
3
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
4
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
5
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
6
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
7
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
8
CRM : Grundlagen, Konzepte und Prozesse
Leußer, Wolfgang
;
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 15-55)
.
2011
Persistent link: https://www.econbiz.de/10008857608
Saved in:
9
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
10
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
1
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