For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Sietske Lhoest-Snoeck; Erjen van Nierop; Peter C. Verhoef
| Year of publication: |
2014
|
|---|---|
| Authors: | Lhoest-Snoeck, Sietske ; Nierop, Johannes Erjen Maurice van ; Verhoef, Peter C. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 3, p. 210-224
|
| Subject: | Advertising awareness | Retention | CLV | Practical application | Wirkungsanalyse | Impact assessment | Werbewirkung | Advertising effects | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403991