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~person:"Hertel, Günter"
~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Handbuch"
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Marketingmanagement
Theory
Beziehungsmarketing
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Brand management
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Cost management
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Germany
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Innovation management
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Innovationsmanagement
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Interface management
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Kostenmanagement
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Kundenorientierung
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Market research
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Marktforschung
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Organisationsstruktur
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Organizational structure
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Product management
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Produktentwicklung
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Produktgestaltung
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Produktmanagement
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Quality Function Deployment
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Quality management
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Qualitätsmanagement
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Hertel, Günter
Esch, Franz-Rudolf
3
Albers, Sönke
2
Pauwels-Delassus, Véronique
2
Zarantonello, Lia
2
Akao, Yōji
1
Bruhn, Manfred
1
Heilmann, Thomas
1
Herden, Andreas
1
Herrmann, Andreas
1
Huber, Frank
1
Kamenz, Uwe
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Sawtschenko, Peter
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Virt, Wilfried
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ECONIS (ZBW)
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Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
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