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~person:"Hewett, Kelly"
~person:"Kilbourne, William E."
~subject:"Internationales Marketing"
~type_genre:"Government document"
~type_genre:"Reprint"
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Cross-cultural and critical perspectives on brands
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Macromarketing - a global focus ; Vol. 4
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Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
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2009
Persistent link: https://www.econbiz.de/10003785591
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Globalization and development : an expanded macromarketing view
Kilbourne, William E.
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2009
Persistent link: https://www.econbiz.de/10003876649
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