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~person:"Heyden, Günter"
~subject:"Germany"
~subject:"Merger"
~subject:"Strategic management"
~type_genre:"Aufsatz im Buch"
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Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
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Markenführung im deutschen Biermarkt
Heyden, Günter
- In:
Marktorientierte Unternehmensführung : Grundkonzepte, …
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(pp. 123 - 142)
.
2004
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