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~person:"Hill, James Richard"
~person:"Ko, Yong Jae"
~subject:"1989-1999"
~subject:"Werbewirkung"
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Search: subject_exact:"Berufssportler"
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1989-1999
Werbewirkung
Athletes
22
Sportler
22
Consumer behaviour
9
Konsumentenverhalten
9
Professional sports
7
Profisport
7
Ball game
5
Ballsport
5
Brand management
5
Erwerbsverlauf
5
Ethnic discrimination
5
Ethnische Diskriminierung
5
Lohnstruktur
5
Markenführung
5
Occupational attainment
5
Wage structure
5
Advertising effects
4
Brand image
4
Cognition
4
Kognition
4
Markenimage
4
Arbeitsmarktdiskriminierung
3
Celebrity endorsement
3
Celebrity-Werbung
3
Estimation
3
Higher education institution
3
Hochschule
3
Labour market discrimination
3
NBA
3
Personality psychology
3
Persönlichkeitspsychologie
3
Schätzung
3
Sportmarketing
3
Sports marketing
3
Arbeitsmarktsegmentation
2
Brand
2
Discrimination
2
Diskriminierung
2
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English
6
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Hill, James Richard
Ko, Yong Jae
Brison, Natasha T.
3
Carlson, Brad D.
3
Sato, Shintaro
3
Astous, Alain d'
2
Brandes, Leif
2
Breuer, Christoph
2
Carrillat, François A.
2
Chang, Yonghwan
2
Derdenger, Timothy P.
2
Desmarais, Fabrice
2
Donavan, D. Todd
2
Felbert, Aaron von
2
Fink, Janet S.
2
Groothuis, Peter Andrew
2
Kim, Daehwan
2
Kim, Taehee
2
Lee, Joon Sung
2
Lehmann, Erik
2
Mogaji, Emmanuel
2
Nüesch, Stephan
2
Parker, Heidi M.
2
Pickett, Andrew C.
2
Roy, Subhadip
2
Schulze, Günther G.
2
Srinivasan, Kannan
2
Abirami, U.
1
Arai, Akiko
1
Arora, Nilesh
1
Baker, Thomas A., III.
1
Bauer, Brittney C.
1
Becker, Carsten
1
Behnoosh, Shima
1
Brown, Katie M.
1
Brown, Kenon A.
1
Byon, Kevin K.
1
Chang, Joseph W.
1
Chang, Kyungro
1
Chang, Yongwan
1
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International journal of sports marketing & sponsorship
2
Economic inquiry : journal of the Western Economic Association International
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Southern economic journal
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
6
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1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
3
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
4
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
5
Exit discrimination in Major League Baseball : 1990 - 2004
Groothuis, Peter Andrew
;
Hill, James Richard
- In:
Southern economic journal
75
(
2008
)
2
,
pp. 574-590
Persistent link: https://www.econbiz.de/10003782357
Saved in:
6
Exit discrimination in the NBA : a duration analysis of career length
Groothuis, Peter Andrew
;
Hill, James Richard
- In:
Economic inquiry : journal of the Western Economic …
42
(
2004
)
2
,
pp. 341-349
Persistent link: https://www.econbiz.de/10002030385
Saved in:
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