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~person:"Hillenbrand, Carola"
~person:"Wen, Taylor Jing"
~subject:"Behavioural finance"
~subject:"Prospect theory"
~subject:"Werbewirkung"
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Hillenbrand, Carola
Wen, Taylor Jing
Septianto, Felix
15
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8
Phau, Ian
7
Schindler, David
7
Kocher, Martin
6
Lucks, Konstantin E.
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Sar, Sela
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Lou, Dong
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Mathieu, Anna
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Nallaperuma, Kaushalya
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Necker, Sarah
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Poels, Karolien
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Spaenjers, Christophe
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Subrahmanyam, Avanidhar
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Winden, Frans A. A. M. van
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ECONIS (ZBW)
10
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
The importance of staying positive : the impact of emotions on attitude to risk
Brooks, Chris
;
Sangiorgi, Ivan
;
Saraeva, Anastasiya
; …
- In:
International journal of finance & economics : IJFE
28
(
2023
)
3
,
pp. 3232-3261
Persistent link: https://www.econbiz.de/10014327730
Saved in:
3
Do you follow your head or your heart? : the simultaneous impact of framing effects and incidental emotions on investment decisions
Cantarella, Simona
;
Hillenbrand, Carola
;
Brooks, Chris
- In:
Journal of behavioral and experimental economics
107
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014480999
Saved in:
4
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
5
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
6
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
7
The impacts of emotions and personality on borrowers’ abilities to manage their debts
Rendall, Stella
;
Brooks, Chris
;
Hillenbrand, Carola
- In:
International review of financial analysis
74
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012803943
Saved in:
8
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
10
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
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