Ordanini, Andrea; Micelli, Stefano; Di Maria, Eleonora - In: European Management Journal 22 (2004) 3, pp. 281-289
The new economy presents extraordinary opportunities for growth and profit of electronic management of business-to-business relationships. E-marketplaces, or digital exchanges, represent one of the most promising phenomena in this environment but, despite the promises, many of these B-to-B...