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~person:"Hinterhuber, Andreas"
~person:"Homburg, Christian"
~person:"Naudé, Peter"
~subject:"United States"
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Search: subject:"B-to-B-Marketing"
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United States
B-to-B-Marketing
53
Business-to-business marketing
53
Lieferantenmanagement
22
Supplier relationship management
22
Preismanagement
15
Pricing strategy
15
Beziehungsmarketing
10
Relationship marketing
10
Firm performance
9
Unternehmenserfolg
9
Business network
8
Unternehmensnetzwerk
8
Business-to-Business-Marketing
7
Deutschland
7
Germany
7
Selling
6
Verkauf
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing management
5
Marketingmanagement
5
Theorie
5
Theory
5
business-to-business marketing
5
Brand management
4
Confidence
4
Customer value
4
Innovation
4
Kundenwert
4
Markenführung
4
Preispolitik
4
USA
4
Vertrauen
4
Befragung
3
Betriebliche Wertschöpfung
3
Brand
3
Bundling strategy
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Dynamic capabilities
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Dynamische Kompetenzen
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Hinterhuber, Andreas
Homburg, Christian
Naudé, Peter
Johnston, Wesley J.
3
Lichtenthal, J. David
3
Malhotra, Naresh K.
3
Mummalaneni, Venkatapparao
3
Uslay, Can
3
Wilson, David T.
3
Avery, Jill
2
Backhaus, Klaus
2
Biemans, Wim G.
2
Bush, Alan J.
2
Calantone, Roger J.
2
Dant, Rajiv P.
2
Grewal, Rajdeep
2
Henneberg, Stephan
2
Hewlin, Todd
2
Honeycutt, Earl D.
2
Hwang, Ki-Soon
2
Katrichis, Jerome M.
2
LaPlaca, Peter J.
2
Lassk, Felicia G.
2
Lay, Philip
2
Lowe, Sid
2
Malshe, Avinash
2
Moncrief, William C.
2
Moore, Geoffrey A.
2
Rod, Michel
2
Rodriguez, Michael
2
Saini, Amit
2
Schultz, Roberta J.
2
Schwepker, Charles H. <Jr.>
2
Song, Michael
2
Steenburgh, Thomas J.
2
Abrahams, Alan S.
1
Adamson, Brent
1
Ahlert, Dieter
1
Akdeniz, M. Billur
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Industrial marketing management : the international journal for industrial and high-tech firms
4
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ECONIS (ZBW)
4
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1
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
2
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
3
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
4
Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter
;
Henneberg, Stephan
;
Zolkiewski, Judy
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Saved in:
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