Editorial: Behavioral and psychological aspects of b2b pricing
Alternative title: | Behavioral and psychological aspects of b2b pricing |
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Year of publication: |
2015
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Authors: | Hinterhuber, Andreas ; Liozu, Stephan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 47.2015, p. 4-5
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Subject: | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | USA | United States | B-to-B-Marketing | Business-to-business marketing |
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