Editorial: Behavioral and psychological aspects of b2b pricing
Andreas Hinterhuber; Stephan M. Liozu
| Alternative title: | Behavioral and psychological aspects of b2b pricing |
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| Year of publication: |
2015
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| Authors: | Hinterhuber, Andreas ; Liozu, Stephan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 47.2015, p. 4-5
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| Subject: | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Preismanagement | Pricing strategy | USA | United States | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313584