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~person:"Hinterhuber, Andreas"
~subject:"B-to-B-Marketing"
~subject:"Brand"
~subject:"Deutschland"
~subject:"Innovation management"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
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Deutschland
Innovation management
Business-to-business marketing
3
Preismanagement
3
Pricing strategy
3
Preispolitik
2
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1
Branchenentwicklung
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Business-to-Business-Marketing
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Competitive advantage
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Hinterhuber, Andreas
Kleinaltenkamp, Michael
14
Ellis, Nick
5
Plinke, Wulff
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Geiger, Ingmar
3
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Pepels, Werner
3
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2
Baaken, Thomas
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Baumgarth, Carsten
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Fließ, Sabine
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
2
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
3
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
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