Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
edited by Andreas Hinterhuber and Todd C. Snelgrove
| Year of publication: |
2017
|
|---|---|
| Other Persons: | Hinterhuber, Andreas (ed.) ; Snelgrove, Todd C. (ed.) |
| Publisher: |
London and New York : Routledge |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Preismanagement | Pricing strategy | Business-to-Business-Marketing | Preispolitik |
| Description of contents: | Description [digitale-objekte.hbz-nrw.de] |
Online Resource
| Extent: | xvii, 224 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Entählt 18 Beiträge 26092016 |
| ISBN: | 978-1-138-10163-0 ; 978-1-138-10162-3 ; 978-1-315-65681-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485834