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Hippner, Hajo
Mann, Andreas
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
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Die Bedeutung des "Need for Touch" für eine ganzheitliche Dialogmarketingstrategie : feldexperimentelle Erkenntnisse zum Bedürfnis nach Produktberührungen durch Konsumenten
Bill, Fabian
;
Hammon, Larissa
;
Hampel, Stefan
;
Hippner, Hajo
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 37-63)
.
2012
Persistent link: https://www.econbiz.de/10009559281
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