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~person:"Hirvonen, Saku"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"SME"
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Marketingtheorie
SME
Brand management
6
Markenführung
6
Marketing management
6
Marketingmanagement
6
Firm performance
5
KMU
5
Unternehmenserfolg
5
Brand image
4
Markenimage
4
brand performance
4
Performance measurement
3
Performance-Messung
3
brand orientation
3
Beziehungsmarketing
2
Brand orientation
2
Brand performance
2
Consumer behaviour
2
Erfolgsfaktor
2
Konsumentenverhalten
2
Relationship marketing
2
SMEs
2
Success factor
2
financial performance
2
internal branding
2
moderation
2
B-to-B-Marketing
1
B2B SME
1
Brand
1
Brand identity
1
Business growth
1
Business-to-business marketing
1
Customer relationship performance
1
Financial performance
1
Firm growth
1
International marketing
1
Internationales Marketing
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Lieferantenmanagement
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Markenartikel
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Market orientation
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Hirvonen, Saku
Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Gilmore, Audrey
9
Laukkanen, Tommi
9
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
O'Dwyer, Michele
8
Reijonen, Helen
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Carson, David
5
Dibb, Sally
5
Didonet, Simone Regina
5
Grönroos, Christian
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Pilarczyk, Bogna
5
Thurasamy Ramayah
5
Baker, Stephen
4
Bruhn, Manfred
4
Cadogan, John W.
4
Crick, James M.
4
Freiling, Jörg
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kitchen, Philip J.
4
Kollmann, Tobias
4
Kowalik, Izabela
4
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Journal of marketing management : MM
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
3
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
4
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
5
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
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